Introduction to value-based pricing for conveyancers

Brought to you by Today's Training and Big Yellow Penguin


Saturday December 31st, 2022

11:00 am - 12:00 pm


NOW AVAILABLE ON DEMAND – book your place to receive the on-demand recording

Make no mistake…the  conveyancing market, in its current form, is being disrupted. There is a battle for talent, a demand from the work force to work in an “agile” manner.

There are new technology-based entrants to the legal services market. 

New businesses are being created every day by a new generation of owners that expect their lawyers to be reflective of who they are and how they work.

Clients and lawyers are becoming more vocal about their dislike of the billable hour and many  firms that offer fixed fees are unsure how to calculate them and capture the value they create.

The legal industry is changing at a pace like never before, as the American author William Gibson wrote “The future is already here—It’s just not very evenly distributed “.

Join what is promised to be a high energy session with Shaun Jardine (Big Yellow Penguin Ltd)  a lawyer who is passionate about helping law firms and their lawyers become more profitable, improve client experience, and achieve a better work-life balance.

Shaun will explain how law firms can improve their client conversion and ensure they don’t leave value on the table for the work they undertake.

In this introductory session delegates will learn the basics of:

  • Value based pricing
  • Creating options which give clients choice
  • Scoping work
  • Engaging with clients on the telephone in a meaningful way
  • Why excel calculators on web sites should be abolished
  • The importance of customer journey
  • Repeating the process again.

Please note, the course fee is per person.

All sessions are recorded and available on demand if you are unable to join live. Please book your place and the recording will be circulated 48 hours after the live session to review on-demand.

Who Should Attend

  • All Levels – this can be picked up throughout anyone’s professional career regardless of experience

Speaker: Shaun Jardine

Shaun is unashamedly and unapologetically a disruptor.

As a solicitor, commercial director, and former law firm CEO of a top 250 law firm, he has a unique insight into what makes law firms tick and how to exploit the good bits and ditch the bad.

Shaun’s mantra is “What you do today, will determine your tomorrow’
Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.

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